Tuesday, February 21, 2006

Condo Advertising Gets Real Time with Real Sales in Condo Zines



Condo Advertising Gets Real Time with Real Sales in Condo Zines

USCONDEX Brings Magazine Ads to Life and Stretches Ad Dollars

   

(Miami, FL - February 14, 2006) - The U.S. Condo Exchange ("USCONDEX"), www.uscondex.com, the online marketplace where condos can be researched, negotiated and purchased online in real time, has unveiled Condo ZineT, a multi-media condo marketing tool that brings condo magazines and advertisements to life on the Web, increasing their potential viewing by the millions and virtually disintegrating borders for those marketing condos. The Condo ZineT, www.uscondex.com/condozine is a custom-made virtual magazine adopted from print editions, where condo ads come to life and where viewers are prompted directly to sales centers at the click of a mouse. Condos can then be bought and sold in real time. The entire sales process is expedited and advertising dollars are stretched to reach not only millions of potential viewers, but to directly link those views to sales.

"Condo Zines bring a new punch to ad dollars," said Richard Swerdlow, Chief Executive Officer of USCONDEX. "More importantly, they can translate directly into sales with ad viewers easily led to purchasing portals."

Condo Zines represent a powerful advertising tool for both advertisers and publishers of magazines that carry condo ads. For the former, it can directly lead to sales, while for the latter Condo Zines, www.uscondex.com/condozine, serves as a supplemental marketing tool to attract advertisers. It also extends deadlines, with ads easily added to Condo Zines well beyond print cut-off dates.

"Forget two-month ad lead time," added James Haft, Chief Financial Officer of USCONDEX. "We publish closer to real-time, allowing media outlets the ability to generate advertising income up to the last minute."

Additional virtual condo marketing tools available at USCONDEX include:

  • Condo TripT -a custom-tailored satellite tour of condominium building or units, bringing the condos up close and personal in the comfort of buyers' homes, www.uscondex.com/condotrip.
  • Condo TVT -online video programs showcasing condos for sales with custom-tailored commentary, featured condo experts, and other condo-centric news, www.uscondex.com/condoTV.
  • Condo Ads GalleryT -collection of the some of the best condo ads from around the world featuring new developments and conversions, with links to available units, www.uscondex.com/condoads.

About USCONDEX - USCONDEX, which aims to be the "eBay of the condo market", is a multi-media publisher and one-stop marketplace where buyers, sellers, developers and financial intermediaries can access virtually every possible piece of data they need for informed condo decisions right online. The exchange offers buyers and brokers exhaustive research capabilities, provides sellers cost-effective access to a worldwide customer base, and offers developers and financial intermediaries objective real-time data for development and underwriting decisions. The exchange currently has more than 40,000 listings valued at over $20 billion, with a nationwide rollout over the next 24 months.

USCONDEX, www.uscondex.com, was founded by principals of Miami-based Swerdlow Group, one of the preeminent real estate development firms in the Southeastern U.S., and Pacific Alliance Limited, LLC, a New York-based merchant bank specializing in e-commerce, communications businesses, technology and emerging markets. The firm's offices are located in Miami and New York City.

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