The Miami Herald & US Condo Exchange Form Powerful New On-line Advertising Partnership to Serve South Florida Condo Market

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The Miami Herald & US Condo Exchange Form Powerful New On-line Advertising Partnership to Serve South Florida Condo Market

Tuesday March 14, 10:03 am ET

Newspaper Hones in on Condo Market with State-of-the-Art Listing and Advertising Platform as On-line Marketing Skyrockets in Importance -- Millions of Page Views Per Month For Advertisers --

MIAMI--(BUSINESS WIRE)--March 14, 2006--US Condo Exchange, LLC, www.uscondex.com, the online marketplace where condos can be listed, researched, negotiated and purchased online in real time, and The Miami Herald today announced that US Condo Exchange has become The Miami Herald's online portal for condo marketing and advertising, located at http://MiamiHerald.uscondex.com. The new venture points to the skyrocketing importance of online advertising as an extension of newspaper classified and display ads. It also marks a powerful combination, placing together the most widely circulated newspaper in the state of Florida, together with the world's largest online marketplace for condos. The new condo marketing site is expected to generate over 2 million global page views per month for the Florida real estate presented on the site.

"We are especially pleased to be bringing this opportunity to the South Florida condo market which deserves this state-of-the-art display and distribution platform," said Kim Marcille, Vice President of New Initiatives at The Miami Herald. "We're breaking new ground by offering our advertisers unrivaled reach and value in online marketing and advertising."

"The creation of MiamiHerald.uscondex.com with The Miami Herald represents the natural evolution of condo marketing," said Richard Swerdlow, Co-Founder and CEO of US Condo Exchange, "The Miami Herald's advertisers will enjoy a display platform which delivers unparalleled exposure. Advertisers on MiamiHerald.uscondex.com will also be able to access the wide array of online multimedia marketing tools available on www.uscondex.com."

Effective today, Miami Herald condo classified and display advertisements will be published on http://MiamiHerald.uscondex.com, reaching potential buyers from coast to coast and worldwide. When a broker, owner or developer purchases a classified ad in The Miami Herald, that ad will now be automatically posted on MiamiHerald.uscondex.com featuring a description of the unit and price, unlimited property photos, floor plans, building amenities, satellite maps, neighborhood descriptions and more -- immediately accessible by the world market. The on-line listing is in addition to the ad being featured in the Herald's print edition.

Developers and brokers are offered marketing packages with add-ons such as homepage banners, showcase listings and other multimedia marketing options. Developers may also have an entire complex highlighted as a homepage "Featured Project" and on the run-of-the-site, along with unlimited condo unit listings for maximum efficiency and reach online. Brokers are also offered unique opportunities including specialized homepage "Featured Broker" presentations, displays in the Broker Gallery, and run-of-the-site ads enabling them to reach a wide but targeted audience at attractive prices.

Advertisers on http://MiamiHerald.uscondex.com will have access to a wide international audience through US Condo Exchange, including the most important European Internet real estate sites such as the UK's leading real estate website. -- Britain accounts for more than one-third of all international home purchases in the state of Florida, and Herald condo advertisers will automatically reach that critical audience. In total, US Condo Exchange's international partners have over 10 million unique visitors each month, providing MiamiHerald.uscondex.com advertisers the most far-reaching visibility possible.

"Our strategy is to vertically and horizontally integrate the business of marketing, buying and selling condos," added James Haft, Co-Founder and Chief Financial Officer of US Condo Exchange. "The Miami Herald has clearly shown the newspaper to be a forward-thinking leader in online advertising."

All advertising packages are priced to favorably compare to standard advertising packages offered by competing print media. To advertise or list on http://MiamiHerald.uscondex.com, call The Miami Herald at 305-376-2639 or visit MiamiHerald.uscondex.com. To reach US Condo Exchange to discuss business opportunities or to develop new condo marketing portals, please email bizdev@uscondex.com or visit www.uscondex.com.

US Condo Exchange, which aims to be the "eBay of the condo market", is a multi-media publisher and one-stop marketplace where buyers, sellers, developers and financial intermediaries can publish and access data for informed condo decisions on-line. The exchange offers buyers and brokers exhaustive research capabilities, provides sellers cost-effective access to a worldwide customer base, and offers developers and financial intermediaries objective real-time data for development and underwriting decisions. US Condo Exchange also serves lawyers, escrow agents, mortgage brokers, banks, title insurers and other service providers to the condo market through a vast array of multimedia marketing opportunities. US Condo Exchange currently has nearly 50,000 listings valued at over $23 billion, with a global rollout under way. US Condo Exchange, www.uscondex.com, has offices in Miami and New York City.

The Miami Herald, www.MiamiHerald.com, winner of 18 Pulitzer Prizes, has a readership of close to 700,000 daily and more than 1 million on Sunday. It is published by Knight-Ridder, www.kri.com, one of the nation's leading providers of news, information and advertising, in print and online, with 32 daily newspapers in 29 U.S. markets. The newspaper is also affiliated with news services including the Associated Press, www.ap.org, Reuters, www.reuters.com, Bloomberg, www.bloomberg.com, and LA Times/WA Post.

Contact:

 
Miami Gold Coast Communications 
Anne Kazel-Wilcox
561-741-1010 
akazel@goldcoastcommunications.com

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Source: US Condo Exchange, LLC