Highlights from California Association of REALTORS® 2005 Use of Technology Survey

Media contact: Mark Giberson (213) 739-8304
E-mail:markg@car.org
Tuesday, Sept. 20, 2005


The survey tracks current trends in technology used by REALTORS® on topics ranging from computer and technology usage to Internet needs and adoption within their real estate business, and was conducted during the second quarter of 2005.

Highlights of the “2005 Use of Technology Survey” include:

- 90 percent of REALTORS® have a high-speed Internet connection at home, an increase from 82 percent a year ago and 71 percent in 2003;

- 46 percent of REALTORS® use e-mail as their primary form of communication with their clients;

- 31 percent said a Blackberry or Treo was their most important technology upgrade in 2005;

- 61 percent of REALTORS® post listings to their own Web site;

- 67 percent of REALTORS® find the Internet extremely or very important in the marketing and promotion of their business;

- 33 percent of REALTORS®’ business is coming from the Internet.